Estate Agency SEO

Traffic. Leads. Conversions. All from Smarter SEO

Elevate Your Business with a Specialised SEO Agency for the Property Sector

What is SEO and why is it important?

Search Engine Optimisation (SEO) is the practice of improving a website’s visibility in search engine results pages, helping it attract more organic, unpaid traffic.

For an estate agent’s website, SEO is particularly important because potential buyers, sellers, and tenants often begin their property searches online. By optimising for relevant keywords such as specific locations, property types, and services, your website can appear higher in Google’s search results, bringing in more qualified leads.

Good SEO also enhances user experience, builds credibility, and helps estate agencies stand out in a competitive market.

Detailed Research and Analysis

Our marketing experts will conduct market research, keyword analysis, user intent evaluation, and competitor analysis to identify the best keywords for your business. By deeply understanding your website and industry, you can be assured that all our decisions are data-driven. Our team consistently keeps up to date with the latest industry best practices.

Advanced Technical SEO Services

Our SEO specialists employ specialised software to analyse and optimise every technical element of your site. If you don’t already have a website designed and developed by us, we ensure your site’s infrastructure is optimised for the best possible search engine performance.

Expert SEO Content Writing Services

A well-researched, data-driven content strategy is vital for effective SEO. We recognise that great content extends beyond merely discussing your business—it’s about understanding what your visitors need. Our team of experts take a detailed approach to creating SEO-optimised content. We know that content is King. Google’s job is to serve the end user; therefore, it wants to see engaging, fresh content, which is what we are experienced at delivering.

"We received over 150 valuation requests
through our Splendid website in Q1 2025"

James Merrifield, Director

Thomas Merrifield

"Our company is position 1 or 2 in all our key search terms on Google"

Alan Draper, Director

Common Ground Estates

"We left our previous website provider, and since joining Splendid Websites, we have received a consistent flow of new valuation leads"

Shane Active, Director

Rolfe East

"Our previous website rarely produced any valuation leads. In the first 6 months of joining Splendid Websites, we have received over 50 valuation requests."

Robert Leigh, Founding Director

Featherstone Leigh

"No ticket systems, no waiting — just responsive, human customer service you can rely on."

Laura Humphrey, Director

Humphrey & Brand

"Nothing is too much trouble, the guys at Splendid Websites are constantly evolving our site and communicate regularly with us."

Dan Onion, Director

Thomas Merrifield

"Our website visitors and views have more than doubled since we engaged with Splendid Websites."

Jonathan Adams, Managing Director

Napier Watt

Common SEO client questions

What Budget should I allocate for SEO?

While it’s easy to say there’s no such thing as too much SEO, we believe in a balanced approach. We collaborate with you to recommend an appropriate and reasonable cost for SEO services. Our recommendations consider the necessary technical fixes, your current search rankings, the limitations of your technology, and your available digital marketing budget.

Typically, our clients pay between £450 – £850 pcm

How soon will I see a difference?

Success varies for each business. Our primary objective is to enhance your ranking and visibility on search engines for relevant keywords that drive action on your website.

We provide monthly reports tailored to your preferences, whether you need presentations for team meetings or raw data for your own analysis.

What search engines do you optimise for?

We optimise for all search engines! While our primary focus is on Google, which accounts for approximately 92% of online searches, we also work to enhance rankings on Bing and other smaller search engines.

Although Google is the dominant player, we ensure our efforts benefit your visibility across all platforms. The algorithms these search engines use are generally similar, so our work will improve your rankings universally.

Specialist digital services for property…

Splendid Websites help property companies stand out, generate leads, and grow online. From high-performing websites and lead-focused SEO to traffic-driving email signatures, PPC campaigns and creative design, everything we do is built to deliver results for property businesses.

Websites that drive leads and valuations

Elegant, high-performing websites built for estate agency success.

Websites

Ads that generate leads

Targeted advertising that builds brand awareness, results, not just clicks.

PPC Advertising

SEO that gets you found

Search engine optimisation for estate agents who want to rank higher and reach more people.

SEO Campaigns

Email signatures that bring traffic

Turn emails into clicks — perfect for estate agents looking to drive web traffic.

Email signatures

Creative that gets you noticed

Considered design that elevates your brand and sets you apart.

Creative

What our clients say

“An invaluable extension of our team”

We have worked with Splendid for many years and continue to value their creativity, technical expertise and attention to detail. Their support of our website, digital marketing and design has been a key part of maintaining our strong presence across St John’s Wood and North West London.

Jason Goldstone, Managing Director
Hanover – North West London

“A creative partner we’ve trusted for years”

We’ve partnered with Splendid for many years and greatly appreciate their thoughtful and creative approach. Their continued support with our website and design needs has been instrumental in helping us communicate clearly and effectively with our clients throughout South West London.

Brendan Wynne, Founding Director
Featherstone Leigh – South West London

“Their contributions have been vital”

Having worked with Splendid for the last 2 years, we have always appreciated their unique marketing ideas. Their contributions have been vital in helping us grow our business, primarily through their effective valuation lead-generating website and associated digital marketing services.

Lisa Brand, Director
Humphrey & Brand – Surbiton

“An essential part of our marketing efforts”

Splendid Websites has provided us with excellent support across our website, SEO, PPC, and email marketing. Their knowledge of the property sector and responsive service have helped us enhance our online presence and reach new clients in prime central London and globally.

Jonathan Adams, Managing Director
Napier Watt – Prime Central London

“A proactive and creative marketing partner”

As an integral part of our marketing efforts, Splendid Websites has supported us across website design, SEO, PPC, branding and creative. Their proactive approach and understanding of our business have been key in helping us build our presence across London and the Home Counties.

Alan Draper, Managing Director
Common Ground

“A team who understand our business”

Splendid Websites has supported us for many years with our creative marketing and, more recently, our website. Their understanding of our brand, combined with their responsive service, has made them a trusted partner as we continue to evolve our digital brand presence.”

Shane Active, Director
Rolfe East – West London

“Creative marketing support we can rely on”

We’ve worked with Splendid for many years and value their creative input and marketing expertise. Their support across our website, digital advertising and email campaigns has helped us reach new audiences and communicate more effectively with our customers nationwide.

Enzo Mora, Managing Director
The Mortgage Brain

“Trusted advice and support we genuinely value”

Splendid has supported us for many years with our website, digital marketing and email campaigns. Their knowledge of the property sector and their responsive service have been invaluable in helping us maintain our strong market presence across Oxfordshire.

James Merrifield, Director
Thomas Merrifield – Oxfordshire

Get Started with a Quick Call

We’re here to share some great ideas...

Arrange a callback

Want to see more?

I'm interested in...

Websites PPC advertising SEO Email Creative