Splendid News & Views

The housing market is tougher than ever, making strong marketing essential for independents. Discover how instant valuations, PPC, SEO, and bespoke strategies can help estate agents stay visible, win instructions, and outsmart bigger competitors in 2025.

Not all home upgrades add value—some can actually turn buyers away. From removing baths to bold décor, discover which improvements might reduce a property’s appeal and how estate agents can use this insight to build trust and win instructions.

UK home sales hit their highest July level since 2020, but asking prices slipped 1.3%. Buyers remain price sensitive, with correctly priced homes selling twice as fast. For estate agents, strong marketing and digital presence are key to winning instructions in a competitive market.

Estate agency marketing has transformed. Instant valuations, PPC, SEO, and digital-first strategies now define success. Independents who embrace change and leverage local trust with smarter campaigns can outperform big chains. Standing still isn’t an option in today’s fast-paced market.

Specialist estate agency websites are more than digital shop windows—they drive growth. With CRM integration, SEO optimisation, instant valuations, and mobile-first design, they generate leads, build trust with vendors and landlords, and keep buyers engaged in today’s property market.