Transforming a brand specialising in Block and Estate Management
Common Ground
Providing transparent property management for estates and blocks, their brand required modernisation and a digital strategy to connect with a national audience.
our business approach up to speed with a brand new identity and we’re reaping the results of the rebrand”
Alan Draper FIRPM AssocRICS
Managing Director
The Client
Common Ground is a specialist property management company providing expert leasehold and estate management services across London and the South East. With a focus on transparency, personal service and proactive communication, Common Ground supports residents by delivering efficient, compliant management for blocks of flats, housing developments and estates. Their dedicated team takes pride in making property management straightforward, professional, and responsive to every client’s needs.
The Brief, what we did and the outcome…
In the world of estate and block management, transparency is key, so we took the key messages and made sure they responded to the needs of potential clients by a range of digital marketing initiative, including a fully functional and accessible website.
New Identity, rebrand and website, HTML e-mail signatures, social media, CRM system templates, company clothing, stationery, company vehicle branding and company video, digital marketing services – HTML e-flyers, Pay Per click marketing, SEO and landing pages.
Common Ground has seen exceptional results since partnering with Splendid for a complete rebrand, website redesign, SEO, and PPC services. Our new website, backed by targeted SEO, has secured position 1 or 2 rankings across all our key search terms on Google, significantly boosting our online visibility. In addition, the launch of PPC marketing campaigns has delivered a constant flow of new business leads, helping to drive sustained growth.
– Market research
– Competitor analysis
– Interviews
– Brand audit
– Digital strategy
– Key messaging
– Brand identity
– Visual identity
– Logo design
– Website UX/UI design
– Print design
– Brand guidelines
– Brand application
– Website development
– Photography
– PPC Advertising
– SEO
